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About Us

Core Values

Safety is job zero. We prioritize safety above all else, ensuring that our aircraft, crew, and operations adhere to the highest safety standards in the industry. This is the most critical piece to earning trust with our customers. We only have to miss once to lose it.

We work backwards from our customers and anticipate their needs to provide personalized solutions that cater to their unique preferences, ensuring an exceptional travel experience from start to finish. They are the reason we exist and therefore, we must continually obsess over their expectations in order to deliver safely and efficiently.

We conduct our business with honesty, respect, and accountability, building trust and lasting relationships with our customers, partners, and employees. We won’t get it right all of the time, but being transparent with our stakeholders ensures we continue to earn trust, even when we’re not at our best. 

We believe in the power of teamwork, fostering a culture of collaboration and open communication that encourages innovation and continuous improvement. Together we can accomplish more than any single individual. 
We are committed to delivering the best in everything we do, constantly striving to surpass industry benchmarks and enhance our customers’ experience. We don’t settle for “good enough.” Our customers deserve better and so do we. Quality over quantity. 
We recognize our responsibility towards the environment and are dedicated to adopting sustainable practices and technologies that minimize our ecological footprint. We will continually look for ways to reduce our carbon footprint and be good stewards of our environment. 
Never stop learning. We invest in the personal and professional development of our employees, nurturing a culture of lifelong learning that drives growth and maintains our competitive edge. 
If you’re not having fun, you’re doing it wrong. Period. Don’t settle for anything less than having an absolute blast doing what you’re doing. You are the single-threaded owner of your professional satisfaction. 
Core Values

Leadership Principles

Leadership Principle

As leaders, we embody our core values and foster a positive work environment that empowers employees to achieve their full potential. Lead by example and set the bar on what it means to perform at the highest level. 

We trust our employees to make informed decisions, providing them with the necessary tools, resources, and support to excel in their roles. Having Ownership & Bias for Action in your decision making will yield the greatest results for our customers and ultimately our business.

Ask and you shall receive. Having the right questions will take you to the right answers. Don’t focus on being a know-it-all, be a learn-it-all. Then use your new knowledge and expertise to make the best decision(s).

The only thing constant is change. In a rapidly evolving industry, we embrace change as an opportunity to innovate and adapt, ensuring long-term success and resilience. We focus on remaining agile and being able to adapt to our industry, market, and environment.

We recognize and celebrate the accomplishments of our team, encouraging a culture of recognition, gratitude, and positivity. Celebrating our success ensures that we’re recognized for our accomplishments, big or small, and fosters a culture where people are rewarded for delivering results.

We understand the importance of a healthy work-life balance and support our employees in achieving personal and professional success. Family comes first and then our customers. Without a healthy balance, we risk burnout and ultimately disappointing our customers.

If you want to be successful in business or in life, you have to create more than you consume. Our goal is to create value for everyone we interact with.


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